Ian helps founders, owners and executives make better commercial decisions.
Ian works with owners on the commercial decisions in front of them: buying, selling, negotiating, pricing and promoting. He draws on thirty years in senior international sales, marketing and product development.
Group sessions for business owners.
Group-led, purpose-driven sessions where owners work through the commercial decisions in front of them: buying, selling, negotiating, pricing and promoting. This is not networking. Everyone arrives with a real decision and leaves with a clearer way through it.
Fractional sales strategy
Senior sales strategy leadership for your business, without the cost of a full-time hire.
Talk about fractionalBoard advisor or NED
An experienced, independent voice in the boardroom when the decisions get big.
Book a callOne-to-one coaching
A private space to think clearly about the commercial decisions sitting on your desk.
Book a Decision SessionA focused hour to get unstuck.
A focused 60-minute conversation, not a sales call. We take the thing that has been sitting on your desk and work it through properly. You leave with three decisions you can make immediately.
£99, fully refundable against any of Ian’s coaching programmes.
Where to meet Ian.
- 17 November 2026, from 9:30am
Nottingham library event with D2N2
Nottingham
Turn more enquiries into customers: free sales workshop for business
Book your free place - 14 January 2027
Sales for Non-Sales People at BIPC Women's Networking
Nottingham Central Library
Ian's talk on sales for people who don't see themselves as salespeople.
- 28 January 2027
Sales for Non-Sales People at South Yorkshire Industrial Forum and Networking
Rotherham
The same talk for South Yorkshire's industrial businesses.
- 21 April 2027
Sales for Non-Sales People at RBP (Rushcliffe) Network Event
Rushcliffe
Ian is the keynote speaker, talking about sales for people who don't see themselves as salespeople.
- 20 October 2026Past talk
Talk at Antenna
Antenna, Nottingham
Helping people to buy. The toolkit from the talk is free on this site.
The idea that is already winning work.
This is the thinking behind the Sovereignty Matrix, the model I use with owners and executives to find the one move that changes a decision.
That is the work. Here is where you start.
Find where you are leading fromWhich of these is the one keeping you up?
Four problems land on every owner-MD desk. Watch the one that sounds like your week.
Leadership isolation
"You look up, and there is nothing there."
Autonomy
"Why is everything still landing on your desk?"
Decision quality
"Are you making good calls, or just fast ones?"
Clarity
"Your strategy has been in a drawer for a year."
That one landed. The scorecard tells you exactly how much it is costing you.
Take the assessmentThirty years. Real firms. Real results.
The kind of organisations that bring Ian in
Your ability to link real challenges back to leadership principles, while keeping conversations focused and practical, made a huge difference. You helped us navigate difficult issues with clarity and confidence.
Network Rail leadership team
Two-year coaching engagement
Working with Ian has been hugely beneficial both personally and for the development of my business. Calm, intelligent, insightful he has an ability to get to the nub of the issue, that can only come from his extensive 'real world' experience.
Paul Chapman
Managing Director
I often went into our coaching sessions in a negative mindset, but his ability to listen and coach me into a more positive space was very much appreciated. He didn't skip a beat when it came to managing the goals.
David S.
Senior Banking Executive
It was very enlightening and has certainly helped me to reflect on my existing behaviours. I will put your advice into practice in terms of building new, positive habits and cutting the bad ones.
Martin M.
Senior Project Lead
Working with Ian has been a highly beneficial and transformative experience. His ability to challenge my thinking and keen observation of non-verbal cues have significantly influenced my personal development journey.
Rod M.
MD Healthcare Distribution
You have seen who Ian works with. Find out where you would start.
Take the Sovereignty Matrix assessmentWhen you are ready, here is how we work together.
The Coaching Mindset is a £250 self-paced programme with lifetime access. Most people start with the Sovereignty Matrix assessment, then book a Decision Session if it is a fit. No cold pitch.
Find out where you are leading from